Join us for a half-day summit that will help you overcome marketplace challenges and transform your go-to-market strategy—shifting from 'random acts' of sales and marketing to build a perpetual growth engine.
The ANNUITAS Go-to-Market Transformation Summit provides go-to-market leaders—across marketing, sales, customer success and commercial leadership roles—with a forum to explore changing marketplace dynamics and to develop strategies to improve go-to-market execution within their organizations.
Agenda:
This event is free to attend, but space is limited — reserve your spot today!
Gartner
Sr. Director, Marketing
BARBRI
Vice President, Demand Marketing
Monotype
Former Chief Marketing Officer
Lakeside Software, ClearDATA
Chief Executive Officer
ANNUITAS
Chief Growth Officer
ANNUITAS
Head of Research
ANNUITAS|research
Executive Director, MarTech Strategy & Operations
Clinical Research Group, Thermo Fisher Scientific
Co-Founder & Chief Growth Officer
durhamlane
Sr. Director, Enterprise Sales
Drift
Chief Marketing Officer
Lakeside Software
Chief Growth Officer
ANNUITAS
Head of Research
ANNUITAS|research
The Summit introduces the concept of “Converged Growth”—operationalizing go-to-market activities around customer lifecycle, both pre- and post-sale. This approach unifies GTM programs, processes, organization, technology and data around a common, customer-driven playbook. It enables organizations to shift from legacy 'random acts' of sales and marketing to a strategic, perpetual growth engine model. The result is substantially-improved go-to-market performance—orchestrating customer engagement, providing customer journey stewardship and achieving sustainable CLV growth.
The Summit also discusses the emergence of the Office of the Chief Growth Officer concept and how this organizational construct for unifying go-to-market elements can improve cohesion across marketing, sales and customer success teams.
Attendees will gain insights from industry experts, hear case studies from front-line growth leaders and get the chance to network with their go-to-market peers.
This event is free to attend, but space is limited — reserve your spot today! Attendees will gain insights from industry experts, hear case studies from front-line growth leaders and get the chance to network with their go-to-market peers.