The Chief Growth Officer’s Handbook
Transforming Go‑to‑Market, Building a Growth Engine
Now is the moment to re-think your go‑to‑market strategy—to improve customer engagement and to maximize growth, both pre- and post-sale.
The emergence of the Chief Growth Officer role presents a unique opportunity to unify go‑to‑market elements and to improve cohesion across marketing, sales and customer success teams.
Are you a newly-minted Chief Growth Officer or a go‑to‑market leader looking to find your bearings in a rapidly-changing go‑to‑market environment? If so, you need to read the Chief Growth Officer’s Handbook.
Download Now
The digital copy is available for free!
“B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%”
Gartner
Authors
Adam B. Needles
CEO
ANNUITAS, Inc.
Martin Schneider
Head of Research
ANNUITAS, Inc.
What you’ll learn
This new handbook from ANNUITAS|research delivers practical insights and proven strategies to improve organizational design and sharpen your go‑to‑market execution — enabling you to achieve a sustainable ‘growth engine’ state for your organization.
The handbook frames the Office of the Chief Growth Officer through the concept of a Converged Growth lens — i.e., an approach to operationalizing go‑to‑market activities around the customer lifecycle, both pre- and post-sale. This approach unifies GTM programs, processes, organization, technology and data around a common, customer-driven playbook. It enables organizations to shift from legacy ‘random acts’ of sales and marketing to a strategic, perpetual growth engine model. The result is substantially-improved go‑to‑market performance — orchestrating customer engagement, providing customer journey stewardship and achieving sustainable CLV growth.
