Now is the moment to re-think your go-to-market strategy—to improve customer engagement and to maximize growth, both pre- and post-sale.

The emergence of the Chief Growth Officer role presents a unique opportunity to unify go-to-market elements and to improve cohesion across marketing, sales and customer success teams.

Are you a newly-minted Chief Growth Officer or a go-to-market leader looking to find your bearings in a rapidly-changing go-to-market environment? If so, you need to read the Chief Growth Officer’s Handbook.

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The digital copy is available for free!

“B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%”

Gartner

Authors

Adam B. Needles

CEO

ANNUITAS, Inc.

Martin Schneider

Head of Research

ANNUITAS, Inc.

Martin Schneider

Head of Research

ANNUITAS|research

Lauren Goldstein

Practice Lead

Winning by Design

Evan Kent

Global Vice President, Demand Generation

Monotype

Asmita Singh

Chief Marketing Officer

BARBRI Global

Adam Needles

CEO

ANNUITAS

Jessica Jones

Chief Growth Officer

ANNUITAS

Martin Schneider

Head of Research

ANNUITAS|research

Adam Needles

CEO

ANNUITAS

Jessica Jones

Chief Growth Officer

ANNUITAS

What you’ll learn

This new handbook from ANNUITAS|research delivers practical insights and proven strategies to improve organizational design and sharpen your go-to-market execution — enabling you to achieve a sustainable “growth engine” state for your organization.

The handbook frames the Office of the Chief Growth Officer through the concept of a Converged Growth lens — i.e., an approach to operationalizing go-to-market activities around the customer lifecycle, both pre- and post-sale. This approach unifies GTM programs, processes, organization, technology and data around a common, customer-driven playbook. It enables organizations to shift from legacy “random acts” of sales and marketing to a strategic, perpetual growth engine model. The result is substantially-improved go-to-market performance — orchestrating customer engagement, providing customer journey stewardship and achieving sustainable CLV growth.

Benefits of Attending

Explore the building blocks of a perpetual growth engine

Learn new approaches to operationalizing go-to-market around customer lifecycle, pre- and post-sale

See how a Converged Growth organizational model — bridging marketing, sales and customer success — and Office of the Chief Growth Officer concepts can improve GTM design and performance

Hear real-world case studies from growth leaders who transformed their go-to-market organizations

Registration is now open

This event is free to attend, but space is limited — reserve your spot today!Attendees will gain insights from industry experts, hear case studies from front-line growth leaders and get the chance to network with their go-to-market peers.

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for registering.

We can't wait to see you at the event!

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