Join us for a half-day summit that will help you overcome marketplace challenges and transform your go-to-market strategy—shifting from 'random acts' of sales and marketing to build a perpetual growth engine.

The Go-to-Market Transformation Summit provides go-to-market leaders—across marketing, sales, customer success and commercial leadership roles—with a forum to explore changing marketplace dynamics and to develop strategies to improve go-to-market execution within their organizations.

Agenda:

  • Welcome + Summit Kickoff
  • Transforming Your Go-to-Market Through a Converged Growth Lens
  • Challenge of Building a Growth Engine
    Case Study Interview
  • Orchestrating Multi-Channel Customer Engagement
    Case Study Interview
  • Debating the Office of the Chief Growth Officer
    Roundtable
  • Cocktail Reception

Register Now

This event is free to attend, but space is limited — reserve your spot today!

“B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%”

Gartner

Speakers

James Casper

SVP, Digital Commerce Excellence

Bio-Rad

Lauren Goldstein

GM, Growth Equity + Private Equity Business

Winning by Design

Jessica Jones

Chief Growth Officer

ANNUITAS

Adam Needles

Chief Executive Officer

ANNUITAS

Martin Schneider

Head of Research

ANNUITAS|research

Bob Seiler

CEO

The Presentation Company

Michael Keister

6X GTM and Growth Leader


Megan Akers

Senior Mgr, Demand Generation

HMH

Lauren Goldstein

Chairperson of the Board

ANNUITAS

Michael Donohue

Chief Marketing Officer

Lakeside Software

Jessica Jones

Chief Growth Officer

ANNUITAS

Martin Schneider

Head of Research

ANNUITAS|research


What you’ll learn

The Summit introduces the concept of “Converged Growth”—operationalizing go-to-market activities around customer lifecycle, both pre- and post-sale. This approach unifies GTM programs, processes, organization, technology and data around a common, customer-driven playbook. It enables organizations to shift from legacy 'random acts' of sales and marketing to a strategic, perpetual growth engine model. The result is substantially-improved go-to-market performance—orchestrating customer engagement, providing customer journey stewardship and achieving sustainable CLV growth.

The Summit also discusses the emergence of the Office of the Chief Growth Officer concept and how this organizational construct for unifying go-to-market elements can improve cohesion across marketing, sales and customer success teams. 

Attendees will gain insights from industry experts, hear case studies from front-line growth leaders and get the chance to network with their go-to-market peers.

Benefits of Attending

  • Explore the building blocks of a perpetual growth engine
  • Learn new approaches to operationalizing go-to-market around customer lifecycle, pre- and post-sale
  • See how a Converged Growth organizational model — bridging marketing, sales and customer success — and the Office of the Chief Growth Officer can improve GTM design and performance
  • Hear real-world case studies from growth leaders who transformed their go-to-market organizations

Registration is now open

This event is free to attend, but space is limited — reserve your spot today! Attendees will gain insights from industry experts, hear case studies from front-line growth leaders and get the chance to network with their go-to-market peers.

Thank you
for registering.

We can't wait to see you at the event!

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